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ContentCamel

USE CASE

Keep brand assets and their licences in one place

Brand kits hold logos, colours, fonts and written guidelines together. Each asset also carries its licence type, rights holder and expiry date.

The situation

Logos sit in one folder, licence terms in a spreadsheet and fonts with whoever installed them. When someone needs the right file they ask around, and the conditions of use are not visible where the file is actually used.

Who this is for

  • Brand managers
  • Marketing teams
  • In-house design teams
  • Agencies

What happens, step by step

  1. 1

    Create a brand kit and add logos, exact colours, fonts and the written guidelines.

  2. 2

    Upload assets and set the licence type, rights holder and expiry date on each one.

  3. 3

    Find files with full-text search, or filter by type, tag, brand, licence or rights status.

  4. 4

    Preview any file in the browser without downloading it.

  5. 5

    Share a project and the application checks the licence of what is inside before the link goes out.

All use cases